case study
Nike's Desert Extravaganza
Nike Europe B.V. wanted to bring their entire sales and distribution staff for a special 4-day event that would create memories for a lifetime
The Objective
Create a four-day event for NIKE Europe B.V. to help solidify the company’s brand values for over 800 of its worldwide personnel.
Our Execution
We decided to execute the entire event in the middle of the desert, within a fully-equipped desert camp, and filled each day with fun, sporty activities that were tightly integrated with the company’s brand and products.
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