case study

Nike's Desert Extravaganza

Nike Europe B.V. wanted to bring their entire sales and distribution staff for a special 4-day event that would create memories for a lifetime

The Objective

Create a four-day event for NIKE Europe B.V. to help solidify the company’s brand values for over 800 of its worldwide personnel.

Our Execution

We decided to execute the entire event in the middle of the  desert, within a fully-equipped desert camp, and filled each day with fun,  sporty activities that were tightly integrated with the company’s brand and  products.

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